Steering committee
Entering the Northern region: three options
A recommendation on how to grow in a market worth $410M.
Strategy teamFictional company, sample deckOctober 2026
Partnering with a regional distributor gets us to break-even a year sooner.
Recommendation: option B, subject to the diligence on slide 6.
Situation
Why now
Home markets are growing 3 percent; the Northern region 11 percent.
Two local players hold 60 percent of the channel.
Enter through a distributor
Use their channel, keep the brand and pricing.
The region grows three times faster than home
Market size, $M. Growth is concentrated in two cities.
| Year | Market |
|---|---|
| 2023 | 290 |
| 2024 | 322 |
| 2025 | 362 |
| 2026 | 410 |
Three ways in, compared
| A. Build our own | B. Distributor | C. Acquire | |
|---|---|---|---|
| Investment | $38M | $9M | $120M |
| Time to break-even | 5 years | 3 years | 4 years |
| Control | Full | Shared | Full |
Option B
3years
To break-even, against five for building alone.
Model v4, base case
Next steps
- Approve diligence on two shortlisted distributors.
- Return in six weeks with a term sheet.
- Name an executive sponsor this week.