Campaign plan

Spring launch

Kettle in every kitchen: eight weeks, four channels, one promise.

Brand and GrowthFictional product, sample deckOctober 2026

Breakfast in 90 seconds, every morning.

The funnel we are buying into

2.4MTarget reach
5%Click-through goal
18KUnits sold in eight weeks

Budget by channel

Half the budget goes where we already convert.

ChannelBudget
Search and shopping120
Social video80
Creators60
Email20
Total $280K, sample numbers

Eight weeks, in four beats

  1. Tease

    Creators unbox quietly.

  2. Launch

    Site live, paid on.

  3. Proof

    Reviews and recipes.

  4. Last call

    Offer ends.

Which offer wins the test

A. Free shippingB. 15% off
Conversion3.1%4.0%
Average order$62$58
Revenue per visitor$1.92$2.32

Next step

Approve the plan

Decision $280K, start Mondaygrowth@example.com