Research readout and design crit

Checkout, five taps fewer

What eight usability sessions showed, and the two flows we want feedback on.

Design team, fictional shop appSample deckOctober 2026

Finding

People did not abandon at payment. They gave up at the address form.

Six of eight stalled there for more than 40 seconds.

Time on each step

The address step takes longer than payment and confirmation together.

StepMedian seconds
Cart18
Sign in22
Address74
Payment41
Confirm9
Median over 8 sessions, sample data

Insights

Observation, cause, change

  1. Participants retyped their street twice when autofill filled the wrong field.

  2. Fields are named in a non-standard order, so the browser cannot map them.

  3. Use standard field names and a single search-as-you-type address line.

  4. About 30 seconds saved

    To be tested in the next round.

Crit this

Two flows to compare

Flow A: one page

  • Everything on a single scroll
  • Fewer taps, longer page
  • Risk: feels heavy on small phones

Flow B: three steps

  • Address, delivery, pay
  • Progress bar always visible
  • Risk: back button confusion

Next four weeks

  1. Prototype

    Both flows in high fidelity.

  2. Test

    Eight new sessions.

  3. Decide

    Pick one with data.

  4. Hand off

    Specs and tokens to engineering.

Feedback welcome

What would you change?

Design lead Sample Namedesign@example.com